Some random ideas on emerging opportunities in agriculture

Fizzy-drink giant Coca-Cola has launched a new advert addressing obesity for the first time on television. Whether this commercial is for damage control or genuine consciousness by Coca-Cola, all I can read into it is agricultural opportunities.  

I guess you know by now that the tasty, pure sweetness ‘natural juices’ you pick off the supermarket shelves are pure sugarness! That’s right, no wonder your waistline has been acting up lately!  

That maybe explains why you can’t even focus on anything; too much sugar in your blood. That explains why you are always jumpy! It reminds me of the funny imagery the late snake-rattler painted of a female politician who’s been hopping coalitions like liver juggling on one’s palm.  

The chamulendete dance by our Kamba counterparts (to whom according to one tweet monger, ‘Hobbit’ to a Kamba is not only a movie but also a kind of a chewing gum) knocking of the knees not only raises dust but also teaches kilunda how to make mbesa (money).

On making mbesa in 2013, one ought to look at the real reason why a giant company like Coca-Cola would invest in crafting and broadcasting a video about obesity and how to burn the “140 happy calories”.

I am a strategic thinker and an intellectual and I will stick to my element here. The message behind the “treasonable” video in Coca-Cola republic is that a new lifestyle is inevitable. A healthy lifestyle has arrived in the shores of mankind. It cannot be business as usual anymore.  

As one Wiseman once said, “you cannot stop an idea whose time has come”, healthy foods are demanding their space on the dinner table.  

A wind of change is sweeping through our eating habits and a smart person will think Agriculture. Doesn’t it feel both healthy and right to squeeze fresh juice at the dinner table for a drink? What about accompanying our staple ugali with African indigenous vegetables? Ugali with managu and sangi and terere is the most romantic food polygamy under the African skyline.

Who is establishing the fresh juice orchards or pollinating the African indigenous vegetables?   D’you want to go for a carrot juice date and discuss further on how to invest in these emerging opportunities? Drop me a line here:

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